http://www.nytimes.com/2016/10/14/technology/daily-report-the-aura-of-snapchat.html 2016-10-13 18:20:14 Daily Report: The Aura of Snapchat The ephemeral-message company is flourishing, and early investors would stand to make a lot of money on an I.P.O. === Get ready for the puns about teenagers, technology and big money. Snapchat, the ephemeral-message company beloved by teens and increasingly by many others, is This would be much more than an inside-baseball corporate and financial event. Snapchat is one of the few consequential social media companies that has flourished independently in the age of Facebook. It is used by the coveted younger generation. It is experimenting with digital video, filters, disappearing messages and more, and is having a profound effect on the way people communicate and entertain themselves. Advertisers are increasingly flocking to it. Over time, Snapchat has collected a prominent array of investors, including In other words, Snapchat represents the intersection of social media, digital culture, technology, teenagers and would-be dashing billionaires — plus those who want to make money off all this. So get ready for those puns. You’ll be reading a lot more of them going into 2017 as an initial public offering nears.