http://www.nytimes.com/2016/09/13/fashion/serena-williams-hsn-new-york-fashion-week.html 2016-09-13 18:22:21 Her U.S. Open Loss Behind Her, Serena Williams Turns to Fashion She showed her newest collection for HSN, just days after losing her No. 1 ranking and the chance for a record-setting Grand Slam win. === On Monday, just days after The stress of losing a big match while preparing for a runway show in the middle of “Mostly, it’s easy to balance,” Ms. Williams said, explaining that on days when she didn’t have to play, she went over “tons of looks,” and that the team she works with knows not to bother her during a tournament. “I’m usually the one reaching out, asking questions,” she said. The line, which included 42 pieces ranging in price from under $30 to nearly $700, was immediately available on Backstage after the show, Tommy Hilfiger, who similarly offered a ready-to-buy collection last Friday, praised Ms. Williams’s designs and their immediate availability for purchase. “It’s the way of the world,” Mr. Hilfiger said. “We’ve got to go there.” It was Ms. Williams’s third collection for HSN, and the focus was on the power of women. As models slowly strode down the runway, “Pray You Catch Me,” from Beyoncé’s latest album “Lemonade,” boomed from the speakers, along with Ms. Williams’s voice, reading a poem she wrote after competing at Wimbledon and at the Olympics that included lines like “All women are her inspirations/She is unapologetically bold and beautiful.” “We do so much,” Ms. Williams said after the show. “We birth, we sit in board rooms, we do everything. We’re not praised enough. I want to praise every woman.” Fittingly, her front row included a slew of accomplished women: her sister, Venus, Has Ms. Wintour’s discerning presence become easier to handle over several seasons? Kind of. “She has such high standards,” Serena Williams said. “It definitely makes it stressful, but also we’re such good friends.” She noted that Ms. Wintour provides feedback after every show. “In my job I take feedback every day, so I’m really good at it,” Ms. Williams said. “I don’t want to hear a positive, I want to hear what I can do better.” The interplay between her sport and her work in fashion doesn’t end there. “This year, I don’t feel like it’s all that different from what I do,” she said about designing the line. “It takes a lot of focus, it takes a lot of dedication, it takes a lot of work.”