http://www.nytimes.com/2016/10/11/fashion/ken-bone-sweater-presidential-debate-izod.html 2016-10-11 17:46:47 The Kenneth Bone Effect The post-debate fashion conversation centered on an unlikely character. === After the dust from the An Izod product — simple, classic, all-American and quintessentially normcore — it went viral seemingly in minutes: a riposte, perhaps, to the more calculated looks on the candidates. “So You Want to Dress Like Presidential Debate Style Star Ken Bone,” read an Several websites, including GQ, reported that the sweater sold out within hours. Izod quickly Not surprisingly, reviewers on Amazon seemed to be more excited about Mr. Bone than the sweater itself. “I was inspired by future President of the United States Ken Bone,” For those who can’t (or don’t want to) buy the sweater, there are also T-shirts that salute Mr. Bone. One website offered a tee with a Izod, which must have been over the moon at its sudden fame by association, offered a restrained statement: “We commend Ken on his cool demeanor and earnest question, and his wife for choosing his sweater.” The popularity of the sweater — Mr. Bone’s second choice of clothing after the trousers of his more formal suit ripped — eluded the man who wore it not just on the night of the debate but also during the media rounds the next day. But he had a guess. “It’s a really bright color when everybody else was wearing dark colors,” Mr. Bone said. “That was naturally going to draw some attention.” His wife, Heather, agreed. She had picked out the look for him and had originally bought the sweater when she and Mr. Bone were attending a performance of “The Phantom of the Opera.” “He did kind of stick out among Would either of the Bones dress as Mr. Bone for Ms. Bone won’t dress up as her husband and isn’t necessarily excited about the prospect of hordes of Mr. Bone look-alikes wandering around. “I hope I don’t see a red sweater and kiss the wrong guy,” she said.