http://www.nytimes.com/2016/09/07/dining/wolfgang-puck-sugarfish-eatsa.html 2016-09-06 20:39:56 Chains Will Bring a Taste of the West Coast to New York Arriving this fall, restaurants from Sugarfish, Wolfgang Puck and Eatsa. === In his heyday, Kazunori Nozawa, a star of the Los Angeles sushi scene, developed a reputation for scolding diners who ate sushi incorrectly, sometimes even kicking them out. That’s how he earned a New York-inspired nickname: the Now his restaurant group, Sushi Nozawa, which started with a single sushi counter in the Studio City neighborhood of Los Angeles in the late 1970s, is venturing into New York for the first time. Though Mr. Nozawa retired from the kitchen in 2012, the group plans in November to open a branch of its Unlike most sushi restaurants in New York, where diners can watch the cooks work, Sugarfish will hide its kitchen. It’s an effort to totally replicate the look and feel of the restaurant’s 10 locations in Los Angeles, said Clement Mok, a partner. Along with an à la carte list, the Union Square branch will offer three set menus of varying price points. “When you go to our restaurants, you don’t really have to think too hard,” Mr. Mok said. Mr. Nozawa isn’t the only West Coast culinary royalty expanding his brand here. Wolfgang Puck’s restaurant group, which has five Perhaps no chain can replicate its own dining experience as perfectly as There is no counter staff or wait service. Instead, diners order on iPads and retrieve their food from a compartment in the wall. There are cooks at work behind that wall, but much like the celebrity chefs associated with bigger brands, it’s unlikely that diners will see them. Cut by Wolfgang Puck Four Seasons Hotel New York Downtown, 99 Church Street (Barclay Street), September. Eatsa, 285 Madison Avenue (40th Street), mid-autumn. Sugarfish 33 East 20th Street, October.